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Problem
For years, Wrigley has kept the flavor of Juicy Fruit a mystery.
Solution
Create a trending buzz. “What is the actual flavor of Juicy Fruit?”
STEP 1 - AIRPLANE BANNER
STEP 2 - MAGAZINE ADS
STEP 3 - INSTAGRAM DISCUSSION
STEP 4 - SUBWAY ADS
STEP 5 - INSTAGRAM SILHOUETTE REVEAL
STEP 6 - BILLBOARD AD
STEP 7 - BUS AD
STEP 8 - FINAL INSTAGRAM REVEAL
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